Our mission is to foster economic growth and create a thriving business ecosystem in Egypt by bringing in a diverse range of international franchises. We aim to be the premier platform that bridges the gap between global brands and the Egyptian market, creating lucrative opportunities for both franchisees, while simultaneously promoting cosmopolitanism.
Services: Franchise Connect Egypt offers a comprehensive range of services designed to streamline and expedite the process of introducing franchises to the Egyptian market
Franchise Connect Egypt envisions becoming the go-to hub for international franchises seeking to expand their presence in Egypt. We strive to be recognized for our integrity, dedication, and unwavering commitment to delivering exceptional results.
Accomplished business executive experienced in leading large companies and managing multiple business teams. Proven record of building long-term growth and profitability using strong training and financial strategies. Critical thinker develops and implements strategic and operational plans to achieve company objectives.
CEO, SAS Egypt, Feb 2001 - Jun 2023
Set and monitored objectives, performance indicators, and metrics to assess employee progress. Developed a culture of stability and strong performance to maintain quality and precision. Collaborated with board members, senior executives and industry partners to revitalize operations and achieve ambitious short-and long-term targets. Increased brand awareness through new product launches and re-branding strategies.
Heading this team is our founder Elshahat Shokeir, who was the visionary behind SAS Egypt and a prominent partner in Azadia Group. Mr.Shokeir has a wealth of experience introducing brands into the Egyptian market, during his tenure as SAS’s CEO he was instrumental in introducing ZARA, Virgin Mega Stores, Massimo Dotti, TerraNova, and so much more.
Founder and CEO, Storage Hub, Jun 2022
Oversaw operation, strategy and financial performance for maximum results.
Board Member, StarTex Egypt, Jan 1991
Assessed the organization’s operations for compliance with relevant regulations and overall legality.
Participated in the evaluation of operations and executives using best judgment to approve or veto business decisions.
Identified and corrected deficiencies with forward-thinking approaches to address organization-wide and department-level problems.
Board Member. Delta Trade Group, Mar 1997 - May 2023
Supervised executive-level support staff and monitored workflow to maintain efficiency.
Identified and corrected deficiencies with forward-thinking approaches to address organization-wide and department-level problems.
Mohamed Shokeir was a notable Egyptian entrepreneur who was well-established in multiple fields. He started from humble beginnings, but despite that he managed to create a conglomeration of companies that changed the Egyptian Market. Through the creation of Delta Trade Group, he managed to foster a relationship with East Asian markets that helped him introduce numerous textiles to the Egyptian Market. After he oversaw the founding of SAS Egypt, he helped catapult the company into a position of dominance in the Egyptian Retail market. Mr. Shokeir also founded one of the largest Textile factories in Egypt Startex, and created Fibertex (another textile trading company), and ASAS a contracting company. His accomplishments have cemented his name in the Egyptian market. Accomplishments aside, Mohamed Shokeir’s character was loved, for his kind, and gallant character. He mentored many and was regarded fondly for his acts of kindness.
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